I’m Paul, and I’m a lifelong entrepreneur.

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I became a private label seller on Amazon in 2015. That’s when I discovered licensing. My journey has taken me from licensing a small property to a major deal with Nickelodeon. This also lead to a global, mass-market distribution deal where now I am the licensor!

As a matter of fact, licensing has been so successful for me that I’ve gone from $0 to $5 million in just three years. Money aside, the opportunities it’s opened up are ongoing, incredible, and lucrative.

Now, I want to teach you everything I’ve learned about licensing! You can do it too!

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In this course you will:

• Learn from real-life examples using my products and other successfully licensed products, like the George Foreman Grill
• Get practical homework that will help you to get started down your own road to become a licensee!
• Get tips and best practices on everything from pitching and landing your first licensing deal, to safety and compliance, to marketing and building a strong relationship with your licensor
• Get three months free access to our private Facebook group.
  
• Receive a free project management template that you can download and use right away

Also, throughout the course you'll hear from licensing experts including:

Rick Cesari

Rick has 25 years in direct to consumer marketing and was influential in the success of the George Foreman Grill, OxiClean, Rug Doctor, Sonicare, GoPro and more!

This course will help your product stand out from the competition.

Entrepreneurs are always looking for that special something that nudges out the competition. They spend years developing products that are incredible, sweating it out day after day. But sometimes it’s not the products themselves that make that monumental difference. Sometimes it takes a little extra something. Licensing can take your product to a completely new level and open up doors to countless new opportunities.

The Licensing Edge teaches you everything you need to get started—from approaching potential licensors all the way through negotiating, marketing, actually selling your product, and how to keep the relationship going! I’ll teach you everything you need to know, but in a way that’s logical and never overwhelming.

In just 28 days, you’ll be well on your way to securing your first licensed property. Plus, I’m bringing on no-nonsense experts to fill in the gaps and make everything crystal clear for you, including friend Rick Cesari (the brains behind the George Foreman Grill), property managers and licensors, legal and design experts, and a whole lot more. Over 28 quick lessons, you’ll understand the most important aspects of licensing so that you can begin licensing like a pro.

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You’ll learn how to:

• Find the best license fit for your product
  
• Build a licensing dream team that hits targets and never misses deadlines
  
• Understand the terms of the licensing business
  
• Approach, pitch to, and negotiate with licensors with confidence
  
• Design and develop your licensed product while meeting requirements and standards
  
• Be prepared for compliance standards and legal requirements

I’ve seen my brand grow exponentially, opening doors I never knew existed. Licensing surrounds us every single day, but you might not realize it, or it may seem out of reach. I’m proof that it is within reach, and I know that same earning potential is waiting for you and your product. Don’t hesitate. Seize this opportunity!